& Executive Coach
Providing flexible, cost-effective access to marketing expertise, training and development, when and where it's needed.
Julie Housby, Freelance Marketing Professional
Access to high-level marketing skills, knowledge and experience at a fraction of the costs of recruiting a full-time resource.
The ideal solution if your business:
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Needs help to develop and/or co-ordinate a strategic marketing approach across the business
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Has marketing knowledge or skills gaps that need to be plugged quickly
- Is looking for a professional who can develop your people to build your in-house marketing skills
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Wants a fresh perspective on ways to to improve marketing efforts and take your results to the next level
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Is undertaking, or facing a restructure and needs to ensure the business maintains its marketing focus
- Requires an interim or outsource Marketing Director as opposed to a full-time hire
Marketing Skills & Experience
CIM Qualified Marketer / CMI Qualified Executive Coach / Qualified Business Advisor / 20 Years Director Level Experience
Client Benefits
Why clients use my services:
Access to high-level marketing skills, knowledge and experience at a fraction of the costs of recruiting a full-time resource:
- No expensive recruitment fees
- I am not an employee so there are no expensive legal obligations
- There are no associated costs i.e. holiday pay, company car, private healthcare, pension contributions etc
A flexible service based solely around your business needs and requirements. Based primarily in the North West with UK-wide remote working options readily available
Julie's Bio
Qualified Marketer / Executive Coach / Business Advisor
Marketing HQ Excellence Framework
A proven, practical framework to build marketing excellence in your business
The ‘Marketing Excellence Framework’ is designed to build marketing capability at all levels of the organisation. Working in partnership the framework is used to build your marketing capabilities so you can reach and serve clients more effectively.
Meeting needs means providing a product or service that delivers real value to your customers. To do this, we need to understand their reality – their hopes and aspirations as well as their frustrations. This framework will allow us to define how we meet their needs and improve their lives. When we do this successfully, you benefit by growing your business.
Planning for marketing excellence requires a disciplined approach to gathering information and mapping your strategic response. The framework sets out that process, and serves as an outline for a marketing plan.
A comprehensive marketing adit and SWOT to look at your aspirations, market dynamics, performance, gaps and opportunities in the market.
Identify and quantify priority audiences for each channel. Gather information and document understanding of the competition along with feedback from current and potential clients. Utilise intelligence and key insights to inform your brand, objectives and marketing strategy.
Clearly identify your ‘brand’ – what is offers your audience, and how your product or service delivers on that promise. Define what makes you stand out from your competitors, both functionally and emotionally. Consider what you need to reinforce, build or correct to ensure perceptions of your brand match these aspirations.
These set out what we hope to achieve at client, brand or sector level, and how that will lead to delivery of common outcomes and goals.
Develop strategies to achieve your objectives, relating to any or all of the 7Ps: product, price, placement, promotion, people and physical resources. Produce a detailed work plan and budget to ensure you have the appropriate resources to implement these strategies effectively
Outline measures to track progress and evaluate the results of your marketing activities, performance, impact and return on investment
Marketing Resources
Latest marketing resources and tools (free to download)
1-Minute Marketing Insights
Only have a minute to spare? Watch the latest video marketing insights
Marketing in a VUCA World
VUCA is an environment that is Volatile, Uncertain, Complex, Ambiguous. In a VUCA world, the best ideas will be created by what you inspire and lead today.
The Cheese Has Moved!
This powerful little book is more relevant than ever. This global pandemic has moved all our cheese! Marketing efforts need to move to meet the cheese.
Freelance Marketing Professional
Here are some of the most popular client services, but please get in touch if you need something bespoke.
Freelance Marketing Professional
Available for bespoke services and projects including / lines min- CMI Qualified and experienced Marketing Director
- Non-Exec Marketing Director
- Marketing consultancy
- One-off projects
- Interim Support
- Marketing review & refresh
- Marketing Strategy Development
- Marketing Project Management
- Brand Development
- Marketing Communications
- Client / Stakeholder Engagement
- Market Research / Interviews / Focus Groups
- Event / Conference Planning & Management
- Tender Preparation & Support
Marketing Excellence HQ
Dedicated Marketing Director to build 'Marketing Excellence' in your organisation / lines min- Initial contract period 6 months
- Followed by monthly rolling contract as needed
- This service is limited to a small number of non-competing clients
- Comprehensive Marketing Audit
- Market Analysis / Research
- Brand / Marketing / Communication Strategy
- Tactical Delivery Plan
- Monthly Progress Review / Report
- 1-Day Consultancy per month (use as & where needed)
- Telephone / Email Support
Training & Coaching
Bespoke Development & Coaching Programmes / lines min- CMI Qualified Executive Coach
- Coaching delivered to over 1000 leaders
- International delivery experience working in UK, Europe, USA & India
- Virtual, face-to-face training & coaching options available
- Leadership & Management Development
- Remote Leadership & Team Building
- Marketing Knowledge & Skills
- Personal Brand, Impact & Executive Presence
- Developing High Performing Teams
Let's Talk
Have a marketing skills gap or a project you'd like to discuss?
Call Julie on 07798 705470 or complete the contact form to arrange a call back
